Paramount | Amigos imaginários FOOH

We created a FOOH for Paramount to promote the movie IF in Brazil. Based on the model provided by Paramount, we used ephereinc and Ornatrix software to develop the fur, texture, and look dev for the character. The scene was filmed at ferris wheel Roda Rico in São Paulo, and after intense post-production, we finalized the project with the character Blue waving goodbye and inviting everyone to watch the movie. The campaign was designed to impact and engage the audience, creatively highlighting the movie’s significance.


Amigos Imaginários
Paramount


We created a FOOH for Paramount to promote the movie IF in Brazil. Based on the model provided by Paramount, we used ephereinc and Ornatrix software to develop the fur, texture, and look dev for the character. The scene was filmed at ferris wheel Roda Rico in São Paulo, and after intense post-production, we finalized the project with the character Blue waving goodbye and inviting everyone to watch the movie. The campaign was designed to impact and engage the audience, creatively highlighting the movie’s significance.


Behind the scenes


Credits
Agency: Artplan
Client: Paramount
Year: 2024

Sailor Studio
Executive Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Live Action Director: Luis Guilherme Chagas
Lead 3D: Eliel Guimarães
Producers: Leticia Cacace, Jéssica Lopes
Set Producers: Fernanda Fernandes, Lucy Charlier
DoP: Rafael Miani
Cam Assist: Kauyta Stegemen
Post-Production Coordinator: Luiz Alejandre "Ryan"
3D Model: Paramount
Look Dev, Lighting, Render: Eliel Guimarães
3D Animation: Magdiel Castro, Vinicius Damaro
Color Grading: Rafael Matheus
Shooting Board: Teidy Nakao
SFX: Chico Castellano
Casting: Juh Guedes, Tamires de Moraes, Rodrigo Lopes

Thanks for watching!


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